Tuesday, March 6, 2012

Clover Advertising - An Outsourced Sales and Marketing Company

As an outsourced sales and marketing company, Clover Advertising works in different and unique ways to hit the objectives of the Clients and also of the Marketing Company. Outsourced sales is differentiated from value added reselling or distribution in that the business model can be based on shared risk, although there are models where the outsourcer is paid for all of their activity - just as with a hired direct sales force, but the outsourcer provides rapidity, flexibility and experience.

Full sales outsourcing is different from telemarketing in that it requires direct recruitment of sales personnel with specific backgrounds for each sales campaign. Usually the sales executives will be part of a team that may include telemarketing, marketing, tools systems and methodologies as well as sales management. Clover Advertising believes in promoting within and the success comes from those within due to hard work and determination.

Sales outsourcing firms provide accountability regarding all sales results and activities while representing the brand of the client. For the end-customer, it usually appears as if the sales team sold the product themselves rather than the sales outsourcing firm. The outsourcing firm is, in essence, an extension of the client but is responsible for all operations associated with direct sales activities, often receiving sales engineering and initial product/service training support from the client. With this responsibility we are trusted with from our Clients we believe in making sure Customer Service is our first priority and that we can deliver this to our clients.